>

JWA Strategy accompanies SMB's general management teams in their growth strategies.

Our

We help SMEs and mid-sized companies to elaborate their growth strategies and implement them operationally, both in France and abroad.

This dual approach combining strategic insight and operational expertise is our signature.

Indeed, we are convinced that the success of a strategy is based on :

  • Making assertive strategic choices based on in-depth analysis
  • Involving management and teams
  • Supporting the company in change management

Our

BUILDING YOUR STRATEGY

Build, with executive management, their sustainable growth strategies, in France and on the international scene

EXECUTING
YOUR STRATEGY

Support our clients in an operational and very concrete way to develop their activity

  • Deploy the strategic road map
  • Organizational transformation
  • Diagnosis of operational performance
  • Definition and monitoring of post-acquisition integration plans
  • Overhaul of the "go-to-market" strategy and acceleration of sales performance

YOUR

With regards to your concerns, we know that you are facing the following issues:

Why?

It often happens that as a company begins serious reflection and the management team is asking the right questions, yet the strategy is being devised without truly being formalised and applicable.
Accelerating its expansion on shaky ground significantly increases the risk of failure, and has the potential to put the company’s viability in danger.
The goal is thus to fill in the missing pieces in order to formulate a strategy that can orient the company towards sustainable growth.

 

How?

By starting from what you have, you’re able to identify faults, points that need improvement and those that are missing from the strategy. This will allow you to begin the thought process to complete, fine-tune or question the current strategic axes.
You can then consolidate them with respect to the points identified.

 

What actions must be taken?

  • Analyse and compare your current strategy with your goals.
  • Determine the areas for improvement, and the points that need more definition.
  • Define your course by making the strategy official, and communicating it.

 

Does this describe your business?

Our business is helping you consolidate your business strategy. Tell us more about your situation, or find out more about our offers below.

Why?

The desire to expand into a new market (industry, country,...) is one thing, but knowing your destination and why you’re headed there is another.
Many companies are diversifying out of opportunism, without analysing the market beforehand - and 40% of these won’t make it through their first year.
Analysing your company, your offer and the potential target markets will equip you with real arguments to support decision-making and ensure that your international expansion is sustainable, precisely because it has been planned and tested.

 

How?

First of all, determine the current situation of your company in terms of its resources, offer and the means you can mobilise. In this way, you can determine whether or not it is opportune to go after new markets, and when.
No market is alike, and numerous factors must be taken into account in your assessment. It doesn’t involve simply choosing a market because of its size or its type, but finding the most suitable market.
For this to be achieved, it’s important to evaluate several possibilities and determine which would be the most favourable, using concrete arguments. This will enable you to set up a strategy and action plan that will guide diversification, whether it concerns products, industry, distribution network or territory.

 

What actions must be taken?

  • Take stock of your company by identifying the strengths and weaknesses of your offer, and the ability of your organisation
  • Analyse several target markets and their particularities to develop expansion scenarios and indicators for selection.
  • Draft an operational roadmap that will guide your steps and support the transition.

 

Does this describe your business?

Our business is helping you identify markets with potential. Tell us more about your situation, or find out more about our offers below.

Why?

You would like to reach a foreign market but oftentimes, it does not have the same typology as your domestic market.
Therefore, your offer needs to be adapted to fit the need and client expectations, or a completely different offer must be created in accordance with the target market.
Diversifying allows you not only to create an offer that is positioned and dimensioned for international business, but also to introduce it more easily into the competitive environment present on its target market.

How?

First of all, analyse your current offer: positioning, target, and differentiation. You must start from there to identify where you have room to manoeuvre.
You can then analyse the target market to identify its key points and particularities. This will help you determine how and to what extent you will change your offer to best fit these requirements.

What actions must be taken?

  • Evaluate your current offer and the margin for improvement or modification. Consider fine-tuning a new offer.
  • Analyse the target market in order to develop diversification scenarios and indicators for selection.
  • Draft an operational roadmap that will guide your steps and support diversification.

Does this describe your business?

Our business is helping you diversify your offer abroad. Tell us more about your situation, or find out more about our offers below.

Why?

Because a company’s external environment is in constant evolution, and even a company in good financial health at a specific point in time must continue to adapt in order to stay connected with its market.
If your company has reached a critical size and you notice that your revenue is stagnating, that your flagship products or solutions are not as profitable as before, it’s a sign that your business model has reached its limits.
Now is the time for your company to change how it operates, before it's confronted with serious financial difficulty and threat from the competition.

How?

The most important thing is to recognise the need for change, thus enabling you to begin the process of careful consideration that will help you determine your goals and which steps to take.
Once your vision is clear, you can start to think about the strengths and weaknesses of your activity and identify what must be changed by developing several hypotheses.
Finally, set it all to music. Guide the operational change by meticulously following the action plan established upon conclusion of this process.

What actions must be taken?

  • Define the strategic vision in the short, mid and long-term, along with your management team.
  • Analyse the existing model and the possible growth scenarios.
  • Develop the roadmap and steer the transformation of your business and teams.

Does this describe your business?

Our business is helping you define your business model. Tell us more about your situation, or find out more about our offers below.

Why?

All projects begin with an idea, but the strength of a project is the structure that’s built around it via the strategic axes. These lead you to determine whether it is viable or not, as well as whether it will persuade others to come on board.
The business plan is the document that will allow you to examine the project from all sides and determine both its feasibility and its evolution.
It is an indispensable element for raising capital or for obtaining financing. This is why writing a solid, quality business plan is a crucial step in firming up the project.

How?

First of all, determine your goals: what would you like to accomplish as a result of your business plan? Who do you want to reach, and how?
Each audience is unique, and your business plan must be adapted to fit the one you’re targeting. On a large-scale project, you should draft as many business plans as you have audiences. The information and formatting will vary significantly from one document to another.
Finally, your project should be evaluated from the perspective of the following parameters: need, offer, resources (personnel and financial), and profitability. The business plan must clearly demonstrate the viability of the project, in a structured way.

What actions must be taken?

  • Define the strategic purpose of the business plan and the goals.
  • Construct a solid, coherent business model that will be as appealing as it is convincing.
  • Draft the documents according to the audience and their expectations.

Does this describe your business?

Our business is helping you define your international business plan. Tell us more about your situation, or find out more about our offers below.

Why?

You’ve formalised your growth strategy but your company is not yet suited or dimensioned to it. You must create synergies between the company, the activity and its development.
In the majority of cases where companies fail, the problem lies in the lack of adjustments made to implement this strategy.
The people, activity and processes must gradually adapt to a new and constantly evolving context.

 

How?

First of all, your strategy and your goals must be clear and formalised, meaning that they are communicated within the company. Your teams must know where you’re headed, why, and how you’ll get there.
Then, it’s important to design the operational processes to implement and identify the requirements in terms of resources. This will help determine the steps to take from an operational standpoint.
The heart of each company is the people who are a part of it, and “transformation” means changing habits and routines. The goal is to lead your teams and reassure them so that they get involved and move past their natural reticence in the face of change.

 

What actions must be taken?

  • Define the goals and the strategy.
  • Analyse the company’s current operating model and identify what must be adapted to meet the strategic goals.
  • Set up new operating models.
  • Communicate the strategy and get teams involved.
  • Steer the transformation gradually, by guiding teams through the transition.

 

Does this describe your business?

Our business is helping you reorganise your business to be more efficient and more sustainable. Tell us more about your situation, or find out more about our offers below.

Why?

There are several motivating factors for wanting to grow through external expansion:

  • Establishing the company on a market to reduce barriers to market entry.
  • Edging out or weakening the competition.
  • Acquiring new skills or know-how.
  • Safeguarding procurement or distribution abroad.
  • Growing in order to achieve economies of scale.

How?

First of all, the company’s current situation must be identified in terms of resources, ways of operating, and the positioning of its offer. This will allow you to determine the needs that the driver for growth will fill.
Then, make hypotheses depending on the expectations and possibilities that each solution offers. This step will allow you to orient your choice as to whether to open a subsidiary, create a joint venture, a merger and acquisition, etc.
The next step entails finding the right driver and securing the operation with regards to key aspects of the transaction. For example, confidentiality, IP, finances, legal framework, and setting up the driver for growth.

What actions must be taken?

  • Take stock of your company and its needs, in order to define the goals.
  • Analyse the various possibilities and select the best scenario using sound indicators.
  • Select the company profile in terms of its technical, financial and human aspects.
  • Structure the operation and steer the driver for growth.

Does this describe your business?

Our business is assisting you with external growth operations. Tell us more about your situation, or find out more about our offers below.

Why?

Setting up abroad requires substantial resources, and some countries are not easily accessible due to entry barriers.
Associating with a local business allows you to share the risks and benefit from your partner’s experience in the target market. In particular, this is a choice solution for:

  • Developing a sales or procurement network.
  • Improving skills and know-how through your partner.
  • Accessing a strategic market and taking advantage of local development aid.

How?

First of all, your company’s current situation must be identified in terms of resources, ways of operating and the positioning of its offer. This will allow you to determine the needs that the partnership will fill.
Depending on the needs, you may identify the type of partner you seek and choose the right one from a hand-selected panel.
The next step involves building the partner relationship. The cultural gap, but also individual differences require real efforts to collaborate. You must learn how to work together through a shared vision and common goals.

What actions must be taken?

  • Take stock of your company and its needs, in order to define the goals.
  • Audit the possible partners and select the best fit, using sound indicators.
  • Build trust and establish the partnership dynamic through in-person meetings.
  • Safeguard the scope of partnership.
  • Put work processes into place according to the company culture and cultural specificities.

Does this describe your business?

Our business is assisting you with the search for partners abroad. Tell us more about your situation, or find out more about our offers below.

Why?

Exporting your offer abroad requires dedicated resources and a precise strategy.
It isn’t enough to recruit an export manager who will do all the preparatory work and take charge of operations.
An export department, no matter the size, must be able to address the specific context of the target market and be designed and dimensioned for it, to ensure commercial success abroad.

Why?

It’s vital to determine the results expected from export, in both financial and operational terms.
By comparing your existing structure with the goals, you can identify the need for resources, operational processes, finances, etc. This will also help you to determine the size of your export department.
Finally, you can obtain the necessary resources and define how the department will operate.

What actions must be taken?

  • Define the strategic goals for export.
  • Analyse company resources and determine the requirements.
  • Acquire the necessary resources according to the need identified.

Does this describe your business?

Our business is providing support as you create your export department. Tell us more about your situation, or find out more about our offers below.

Why?

In a complex global ecosystem, many types of distributors exist, each one with their particularities. An incoherent, uncontrolled distribution network can be costly for your company, without actually providing any added value.
Your distributors are the vehicles of your company’s growth through export, and it’s important that your distribution chain is well-managed. The more importance you give to the organisation and proper functioning of your distribution network, the more your international presence will be bolstered by your network of distributors.
Ideally, your distributors will be your brand ambassadors and contribute to your company’s international performance.

How?

Outline the ideal profile for your distribution network, by determining the goals and expectations for performance.
Then, you’ll need to evaluate your distributors and determine their margin for improvement. If one of your distributors has poor results, determine the causes in order to decide whether it’s possible to improve your working relationship or whether you need to bring it to a close.
Finally, set it all to music. Think of your network as an ecosystem, and make communication a priority in order to define an optimal operating model.

What actions must be taken?

  • Define the strategic goals.
  • Audit the distribution network and identify possible changes.
  • Construct the overall process with your distributors.
  • Steer and motivate the network to create a collaborative environment.

Does this describe your business?

Our business is assisting you with the development of a high-performing and goal-oriented international distribution network. Tell us more about your situation, or find out more about our offers below.

Our

A proven methodological approach

We have built a 7-step method, proven with our customers to make a long-term commitment with you and accompany you in your daily growth.

An experienced team

Our team is familiar with SMEs issues and works compassionately, hand in hand with you. Our strong entrepreneurial mindset allows us to combine a pragmatic value-creating approach with a constant search for excellence.

Strong and representative credentials

Our clients have put their trust in us and recognize the high standard of our support, combining strategic insight and operational expertise.

0
ASSIGNMENTS
0
CLIENTS
0
INDUSTRIES
0
COUNTRIES

NEED INFORMATION ?

Browse our knowledge base
(market research, country news, opportunities...)

With just one click you'll discover all the alternatives for capturing international markets
GO !


Credentials

Our clients put their trust in us


Browse our
Client's Case studies
GO !