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case study

Determining the best strategy for international expansion and finding partners

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Client's

Devising the international expansion strategy and bringing together the financing necessary to carry on with activities with confidence.

of the assignment

Defining the strategy for international expansion suited to the company and forming a strategic partnership that relies on technology transfer. This implies:

  • That the particularities of a complex market are taken into account
  • That the activities that lend themselves to transfer are defined clearly
  • Financing R&D by making good use of unique, patented technology

Scope of

  • Strategic audit of the current commercial function
  • Strategic roadmap + financial forecasts
  • Expansion model selection
  • Partnership strategy
  • Model partner profile requirements brief
  • Partner company search on the German and English markets

Client

  • Two business development models were considered
  • Target markets selected: Germany and England
  • Business development process gained structure
  • Equipped with the skills to carry out negotiations in a controlled way favourable to the company
  • Operational follow-up and appointments set with potential partners identified in both markets
  • Executive coaching
  • Overall support provided over the long-term

Testimony

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