Bâtissons ensemble votre stratégie à l’international

case study

Determining the best strategy for international expansion and finding partners

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Client's

Devising the international expansion strategy and bringing together the financing necessary to carry on with activities with confidence.

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of the assignment

Defining the strategy for international expansion suited to the company and forming a strategic partnership that relies on technology transfer. This implies:

  • That the particularities of a complex market are taken into account
  • That the activities that lend themselves to transfer are defined clearly
  • Financing R&D by making good use of unique, patented technology

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Scope of

  • Strategic audit of the current commercial function
  • Strategic roadmap + financial forecasts
  • Expansion model selection
  • Partnership strategy
  • Model partner profile requirements brief
  • Partner company search on the German and English markets

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Client

  • Two business development models were considered
  • Target markets selected: Germany and England
  • Business development gained structure
  • Equipped with the skills to carry out negotiations in a controlled way favourable to the company
  • Operational follow-up and appointments set with potential partners identified in both markets
  • Executive coaching
  • Overall support provided over the long-term

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