Bâtissons ensemble votre stratégie à l’international

case study

Determining the international expansion strategy and forming partnerships

Share on facebook
Share on twitter
Share on linkedin

Electro-optical vision systems

View in fr

Client's

Devising a business development strategy based essentially on definition of the product offering in order to begin a solid internationalisation process.

View in fr

of the assignment

  • Adding structure to the commercial offer
  • Determining a proactive product strategy
  • Taking into account the particularities of a complex market
  • Selecting countries that are propitious for the company’s international expansion
  • Clearly defining the activities that lend themselves to transfer, in order to form a strategic partnership that relies on technology transfer

View in fr

Scope of

  • Audit of the current strategy
  • Strategic roadmap + financial forecasts
  • Expansion model selection
  • Overall business plan for the activity
  • Country targeting (those that are conducive to the company’s expansion), and in-depth assessment of two picks
  • Partnership strategy
  • Model partner profile requirements brief
  • Partner company search on the Canadian and Korean markets.

View in fr

Client

  • Stronger market positioning
  • Clearer product offer
  • New ideas on international expansion within the scope of strategic partnerships (despite the existence of three subsidiaries)
  • Reflection on whether adequate IP protection is in place
  • Two countries chosen for new locations: Canada and South Korea
  • Operational follow-up and appointments set with potential partners identified in both markets
  • Overall support provided over the long-term

View in fr

Testimonials

Une équipe de consultants qui réfléchissent avec nous pour creuser, qui en veulent et sont très impliqués. Vincent C.

View in fr

Play Video

SIGN UP FOR OUR NEWSLETTER

Contact us
directly
via our video chat
so we can discuss
your needs.
Testez votre maturité internationale en 5mn

GRATUIT, RAPIDE
ET SANS ENGAGEMENT !


DIAGNOSTIC FLASH

BESOIN D'INFORMATIONS ?

Consultez notre base de connaissance
enrichie chaque jour
(étude de marché, actualités pays, opportunités...)

Vous êtes à 1 clic de tout savoir
sur les différents manières
de conquérir l'international