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case study

Developing an international expansion strategy and finding new sources of growth

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Outdoor layout and site design

Client's

Expanding abroad to draw from new sources of growth.

of the assignment

  • Adding structure and making management’s vision of strategic goals official
  • Understanding the stakes and internal operating models to identify the organisation’s starting point
  • Preparing the company to expand internationally

Scope of

  • Management strategy seminar to formalise company vision and direction
  • Interviews with company directors and managers to understand what’s at stake and the existing operating models
  • Building business development scenarios for Germany, rated according to their particularities (pros and cons, success factors)
  • Scenario selection workshop
  • Business plan and operational action plan drafting
  • Support on potential partner negotiations in Germany

Client

  • Strategy that is formalised and shared amongst management
  • Clear vision and comprehension of the stakes, conditions, and requirements of international expansion
  • A business development scenario suited to the goals, and to the particularities of the German market
  • A business plan that allows the growth strategy of the company to be communicated internally and externally
  • Recruitment of a commercial director and a manager for Germany
  • An operational action plan that formalises the establishment of action milestones in order to reach the goals set

Testimony

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