case study

Developing an international expansion strategy and forming partnerships

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CATEGORY(S)

Forming strategic partnerships, International expansion strategy

SECTOR(S)

Telecommunications

Telecommunications systems for security

Client's

Refining the international expansion strategy to capitalise on an initial international experience in Europe

of the assignment

Defining the strategy for international expansion suited to the company and forming a strategic partnership that relies on technology transfer. This implies:

That the particularities of a complex market are taken into account
That the activities that lend themselves to transfer are defined clearly
That teams adhere to the goals of the assignment and the resources to implement in order to attain them

Scope of

Audit of the current strategy
Strategic roadmap + financial forecasts
International expansion model selection
Intercultural management seminar
Partnership strategy
Model partner profile requirements brief
Partner company search on the Vietnamese and Indonesian markets

Client

Confirmed market knowledge and comprehension
Business development gained structure, and incentives designed for hitting targets in the private sector
Simplified goals. Optimisation of the time devoted to developing the activity resulting from observing and following-up the detailed action plan
Operational follow-up and appointments set with potential partners identified in the Indonesian and Vietnamese markets
Overall support provided over the long-term