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case study

Developing an international expansion strategy and forming partnerships

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Telecommunications systems for security

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Client's

Refining the international expansion strategy to capitalise on a first international experience in Europe

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of the assignment

Defining the strategy for international expansion suited to the company and forming a strategic partnership that relies on technology transfer. This implies:

  • That the particularities of a complex market are taken into account
  • That the activities that lend themselves to transfer are defined clearly
  • That teams adhere to the goals of the assignment and the resources to implement in order to attain them

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Scope of

  • Audit of the current strategy
  • Strategic roadmap + financial forecasts
  • International expansion model selection
  • Intercultural management seminar
  • Partnership strategy
  • Model partner profile requirements brief
  • Partner company search on the Vietnamese and Indonesian markets

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Client

  • Confirmed market knowledge and comprehension
  • Business development gained structure, and incentives designed for hitting targets in the private sector
  • Simplified goals. Optimisation of the time devoted to developing the activity resulting from observing and following-up the detailed action plan
  • Operational follow-up and appointments set with potential partners identified in the Indonesian and Vietnamese markets
  • Overall support provided over the long-term

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Testimonials

We’ve been provided full support with strong involvement from the team and recommendations to help us make important decisions.


Marc P.

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