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case study

Developing an international expansion strategy and forming partnerships

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Telecommunications systems for security

Client's

Refining the international expansion strategy to capitalise on an initial international experience in Europe

of the assignment

Defining the strategy for international expansion suited to the company and forming a strategic partnership that relies on technology transfer. This implies:

  • That the particularities of a complex market are taken into account
  • That the activities that lend themselves to transfer are defined clearly
  • That teams adhere to the goals of the assignment and the resources to implement in order to attain them

Scope of

  • Audit of the current strategy
  • Strategic roadmap + financial forecasts
  • International expansion model selection
  • Intercultural management seminar
  • Partnership strategy
  • Model partner profile requirements brief
  • Partner company search on the Vietnamese and Indonesian markets

Client

  • Confirmed market knowledge and comprehension
  • Business development gained structure, and incentives designed for hitting targets in the private sector
  • Simplified goals. Optimisation of the time devoted to developing the activity resulting from observing and following-up the detailed action plan
  • Operational follow-up and appointments set with potential partners identified in the Indonesian and Vietnamese markets
  • Overall support provided over the long-term

Testimony

We’ve been provided complete support with strong involvement from the team and recommendations to help us make important decisions.


Marc P.

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