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case study

International expansion strategy within the context of industrial development

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Geospatial data collection and analysis.

Client's

Devising the international expansion strategy with the aim of commanding a prominent place in the world of freeware.

of the assignment

  • Fine-tuning the strategy and operating models of the group, particularly on a legal level
  • Increasing the professionalism of the financial function governance
  • Clearly defining the activities that lend themselves to transfer to a local partner

Scope of

  • Audit of the current strategy
  • Definition of the strategic orientations and formalising the business development model
  • Strategic roadmap + financial forecasts
  • Target country perspective studies: Brazil and England

Client

  • Shift from opportunity-based business development to strategy-based business development
  • Decision support on selecting commercial targets
  • Alignment of the communication policy with the business development goals
  • Better understanding of the Brazilian and English markets
  • Preparation for creating a subsidiary in England within a space sector incubator
  • Overall support provided over the long-term

Testimony

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