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case study

Studying a potential market and new subsidiary ramp-up

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CATEGORY(S)

SECTOR(S)

Outdoor layout and site design

Client's

Already present on the market via an importer, the client wanted to study and evaluate the pertinence of reinforcing its activities directly.

of the assignment

  • Understanding the structure of the market and its distribution system
  • Understanding and assessing the maturity of the German market and its perspectives for evolution
  • Understanding and analysing the local particularities and expectations of the market
  • Identifying a business development scenario suited to the strategy, and to the particularities of the German market

Scope of

  • Competitor analysis
  • Analysis of the distribution landscape and the players
  • Market volume determination and perspectives for evolution
  • Identification of the local particularities and end clients’ expectations
  • Analysis of the players, consumer motivators and influencers present on the market (associations, craftspeople, landscaping professionals, websites, trade fairs, etc.)
  • Recommendations and market entry scenarios

Client

  • Deeper knowledge of the German market
  • Recommendations on rates and the qualitative positioning to adopt on the market
  • Recommendations on market entry strategy (establishment model, distribution model, product positioning)
  • A market entry scenario that is perfectly adapted to the requirements of the company, and the constraints of the market

Testimony

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