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case study

Studying a potential market and new subsidiary ramp-up

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CATEGORY(S)

SECTOR(S)

Outdoor layout and site design

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Client's

Already present on the market via an importer, the client wanted to study and evaluate the pertinence of reinforcing its activities directly.

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of the assignment

  • Understanding the structure of the market and its distribution system
  • Understanding and assessing the maturity of the German market and its perspectives for evolution
  • Understanding and analysing the local particularities and expectations of the market
  • Identifying a business development scenario suited to the strategy, and to the particularities of the German market

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Scope of

  • Competitor analysis
  • Analysis of the distribution landscape and the players
  • Market volume determination and perspectives for evolution
  • Identification of the local particularities and end clients expectations
  • Analysis of the players, consumer motivators and influencers present on the market (associations, craftspeople, landscaping professionals, websites, trade fairs, etc.)
  • Recommendations and market entry scenarios

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Client

  • Deeper knowledge of the German market
  • Recommendations on rates and the qualitative positioning to adopt on the market
  • Recommendations market entry strategy (establishment model, distribution model, product positioning)
  • A market entry scenario that is perfectly adapted to the requirements of the company, and the constraints of the market

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