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case study

Studying new markets and diversification

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CATEGORY(S)

SECTOR(S)

Fire-fighting and search and rescue equipment.

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Client's

Strengthening and diversifying group activities by expanding into new markets.

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of the assignment

  • Identifying high potential vision applications on the civil security, national security and defence markets
  • Analysing key applications within the scope of strengthening and diversifying the group
  • Mapping the ecosystem of key players to identify the value chain, the competition and the potential targets within the framework of an acquisition or partnership proposal

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Scope of

  • Identification of business opportunities on the vision market
  • Identification of the stakes as well as entry barriers impacting the vision market
  • Dashboard designed to facilitate decision-making
    Identification of the four most attractive segments for maximising investments
  • Characterising the European ecosystem on the segments identified
  • Recommendations on how to strengthen and diversify the group

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Client

  • Better comprehension of the vision market
  • A decision support system now available, allowing the company to control the risks related to diversification of an activity
  • Identification of the applications that represent the most appealing potential investments

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