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case study

Targeting potential markets abroad and entering new markets with assurance

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Professional protective systems for hazardous activities.

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Client's

Preparing a strategy for opening new locations in both target countries (China and Indonesia).

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of the assignment

Identifying the most pertinent model for the company:

  • Mapping out the players and potential partners to meet with locally
  • Preparing and starting to establish the business within the country
  • Establishing the roadmap for getting set up in the target country markets

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Scope of

  • Export insurance request application file preparation
  • Identification of local players and landscape
  • Business plan and roadmap development specific to market entry

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Client

  • Confirmed target market interest
  • Meetings with key players of the target ecosystem
  • Clear definition of the goals and resources to dedicate for successful market entry

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