JWA Strategy is composed of a multi-disciplinary team with a strong experience of SMEs issues and environment.

We provide our entrepreneurial mindset and our ability to mobilize a network of experts to our clients on a daily and long-term basis.

Our differentiating assets:

  • A pragmatic and value-creating approach
  • A constant search for excellence
  • A willingness to work compassionately, hand in hand with our clients



A born entrepreneur, Julien is the mastermind behind JWA Strategy, and the cornerstone of the firm that he founded in 2013.

With a degree in Strategic Affairs and Defense Policy from EHEI, Julien has solid expertise in managing complex projects and in international growth strategy.

After spending the first part of his career in high-level government positions, Julien decided to join one of the Big Four to “learn” the consulting profession. This formative period afforded him the tools to develop JWA and is what enables him to offer executives a process for performing on the international stage.

The father of two little girls, his time is apportioned between JWA Strategy, his family life and his hobbies. In everyday life, his uncompromising, altruistic personality translates to the desire to continuously improve and enrich client relationships. His humble nature in the face of trials compels him to self-examination, taking nothing for granted.

Working with a very involved and engaged team; helping CEOs to prepare for their future, never ceasing to learn through our experiences, mistakes and successes; doing everything I can to provide pragmatic solutions… In short, it's this richness that keeps me going and motivates me everyday.

At JWA Strategy we have the opportunity to work alongside ambitious entrepreneurs and managers on a daily basis. The team is driven by this desire to serve our customers over the long term. This results in a friendly entrepreneurial atmosphere where initiative is encouraged.



Passionate about entrepreneurial issues and the emergence of new business models, Tsilavina has developed strong expertise in B to B strategy, financial due diligence, M&A and business development.

Tsilavina has been advising major groups (Total, Ingenico,…), medium-sized firms (Cerba Healthcare, Parrot,…) and dynamic SMEs for more than 10 years. He has also supported private equity funds (PAI, Chequers, Eurazeo, I&P…) in their development in France and abroad.

An expert in accompanying entrepreneurs, he managed a business acceleration program and worked to establish the first positive impact investment fund in Madagascar. 

A graduate from Kedge Business School and then from HEC with a Master’s degree in Business Administration, Tsilavina is also a personal investor in various startups and SMEs.

Openmindedness, adaptability and enthusiasm are the three qualities that characterize Tsilavina. Fond of literature and travelling at an early age, he has been active in the community through coaching and support programmes for young people and entrepreneurs from at-risk neighbourhoods.

Eléonore CLERC

« THE Skipper »

In charge of the associates and overseeing assignments, Eleonore is personally responsible for keeping track of firm operations on a daily basis.

An expert in marketing and communication, she gets involved on issues regarding positioning, targeting markets and distribution methods.

A graduate from ESCP and holder of a master’s degree in Digital Strategy, Eléonore worked first at Yves Rocher and then for several locally- and globally-known SMEs where she cultivated her strong ability to adapt in various contexts.

Pragmatic and energetic, she enhances team unity thanks to her experience on sailing crews. Benevolent and attentive, she personally assists each staff member in their career development. By helping them refocus on the goals and the work method, she contributes to strengthening their expertise.

What makes me want to wake up each morning is that no day is ever the same at JWA. Every client is different, every assignment is a challenge, we have to reinvent ourselves all the time, and every experience makes us grow. And this is all thanks to our small tight-knit and diverse team united around the strong common values of respect and engagement.

Working at JWA is contributing each and everyday to a firm that applies the same values to itself as those we promote to our clients: diversity, ethics, and a strong capacity to reinvent oneself.


« THE Maths Whizz »

A veritable expert in information mining – collection and analysis – Rachid brings his great mastery of all things data to JWA Strategy.

A graduated of the National Conservatory of Arts and Crafts in Strategic Intelligence and Information Science, Rachid acquired experience in information retreival and analysis while working at OC&C Strategy and then as an independent economist. 

He plays a role in each step of our projects by identifying the key market data and by developing measurement indicators. He also brings the economic expertise to identify the business models that are specific to each sector of activity.

Affable and never lacking for a good story to tell, he considers it a point of honour to share his experience and his understanding of what’s at stake with our clients. This comprehensive, accurate vision is what guides our thinking and enriches our conversations.



A graduate of ESCP Europe and MSc City University, with a Master’s degree in Business Strategy, Marianne has worked with major groups on high impact, international projects in more than 70 countries on 5 continents on the framework and/or deployment of their strategy. The main issues she addressed include organization, outsourcing, digitalization, artificial intelligence and change management.

Marianne is convinced that the success of a transformation program depends on a clear framework of the company’s strategic objectives and the scope of intervention, but also on the support of the teams in change management.

Curious by nature, she carries out an in-depth diagnosis of the existing situation (collection of malfunctions, synergies and best practices) and anticipates the risks and impacts associated with all stages of the project. Friendly, empathetic and attentive, she coordinates and accompanies the teams through the change process.

In her spare time, Marianne puts on her backpack to travel the world, carries out volunteer missions and provides training to people with educational difficulties.



As an expert in supply chain and production processes, Romain is involved in operational improvement and process deployment issues.

After an initial experience as a quality engineer in the construction industry, he turned to consulting. He has carried out various assignments to implement performance plans and to build integrated management systems in a Parisian firm before joining JWA Strategy in 2019.

A graduate of the Ecole Centrale de Lyon in industrial operations management and holder of a BASICS certification in supply chain management, he is a specialist in the energy production and distribution sector.

Open, responsive and pragmatic, Romain knows how to combine his critical thinking nature with his strong ability to adapt to diverse technical and business environments. A sailor and passionate about ocean racing, Romain loves challenges and great human adventures.

Working at JWA Strategy means working on ambitious and complex projects, helping entrepreneurs and managers with their daily challenges, and being part of a close-knit, enthusiastic and multi-disciplinary team ready to take on any challenge. These are all reasons that motivate me to do this job and to be fully involved in it.

Firstly, being part of a young, dynamic and supportive team, even if my position is quite separate. Next, the trust that is placed in me. It's important to work at a company with which I share the values, the ethics and the dynamics. I am proud to convey JWA's values.

Brigitte MONNIER


A versatile administrant, Brigitte is the mainstay of the firm.

Holder of a Law degree, Brigitte has held senior positions in team management and as support for executives in companies such as Fnac and Unibail and in fields as varied as legal advice, business aviation and communication.

Her varied experience, ranging from creating new ventures or directing an association, to managerial roles in large companies, have refined her skills in financial and budget management.

The firm’s travel agent, accountant, negotiator of services, and HR manager, she takes care of internal administrative matters and manages client contracts.

Rigourous and attentive to detail, she is a key figure in interactions with JWA. If you haven’t heard of her, it’s because you haven’t gotten to know us yet.